01Marketing meets technology
We help casinos
with AI and crypto.
Marketing and technology consultancy for licensed online casino operators. From acquisition and AI automation to crypto payments and day-to-day operations, we help you put the right systems to work.
Independent advice. Practical implementation.
Leon Claassen · Founder & CEO
02Services
What we do.
You work directly with Leon.
Implementation is scoped with your team and vendors.
Player Acquisition
Understand what a player costs and what brings them back. Build acquisition around sustainable economics.
Explore serviceAI Automation
Give support and operations useful assistance. Keep sensitive decisions with trained people.
Explore serviceCrypto Payment Processing
Choose or replace your processor with a clear view of custody, security, and the complete rate card.
Explore serviceCrypto Implementation
Connect deposits, withdrawals, and treasury to the platform. Make every movement of funds traceable.
Explore serviceOperational Efficiency
Simplify the vendor stack and the work around it. Give your team clearer processes and useful reporting.
Explore serviceGrowth does not stop at the first deposit.
Neither should the strategy.
03Crypto payments
Crypto,
done properly.
The rate is only one line of the story.
Choose, price, and switch providers with security due diligence first. Then make the money move the way your operation needs it to.
Explore crypto servicesSecurity before price
Understand custody, key management, recovery, and who controls the funds before comparing a quote.
Every fee, in view
Compare deposits, withdrawals, conversion spreads, network fees, and settlement to EUR line by line.
Built around your operation
Connect custody models, payout approvals, treasury liquidity, and reconciliation to your platform.
A controlled switch
Test providers against the same requirements. Plan the migration, the cut-over, and the way back.
04The method
How we work.
Diagnose
About two weeks of audits, interviews, and numbers. Find the constraint before picking the tool.
Design
A roadmap and business case with priorities, owners, and a clear definition of done.
Deploy
Implementation alongside your team and vendors. Test the normal path and the exceptions.
Hand over
Playbooks, dashboards, and training. Your team leaves able to run the system.
Leon Claassen · Founder & CEO
05The person behind the work
Meet Leon.
A marketer who kept following the problem.
Leon Claassen has spent about ten years working with casino companies, starting in freelance marketing and affiliate programs. Acquisition work pulled him into product and payments, where failed deposits and slow withdrawals kept getting in the way. Today he helps operators implement AI and crypto with practical oversight and a clear handover.
More about Leon06Field notes
From the blog.
All articlesHow to Choose a Crypto Payment Processor for a Casino
A practical way to compare crypto payment processors on settlement, security, payouts, and the contract terms behind the fee.
Reading a Crypto Processing Rate Card Line by Line
How casino operators can compare crypto rate cards by deposit path, conversion, payouts, network fees, and settlement terms.
Switching Crypto Payment Providers After a Security Incident
A practical runbook for assessing exposure, choosing a replacement, and cutting over crypto payments without breaking deposits.
Your next move
Assemble the right stack for your casino.
Tell me what is getting in the way. We can start there.